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Shuffle wins design magazine award
James Oakwood
0 comments 26 February 2007
Design Week, the UK-based design magazine, has given the 2G iPod shuffle the top prize in the Consumer Product Design category in its annual awards ceremony.
Summing up, the judges had this to say about the shuffle:
“The quality of Apple’s products, packaging and enticing presentation really sets the benchmark and creates a compelling ‘itchy wallet’ syndrome that makes them so successful. It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple – with its relentless commitment to innovative and evolutionary design, and its attention to detail – should again win pole position.
“The shuffle is a simple, beautifully executed concept with minimal, re-useable packaging that is fantastic value for money.”
For the Design Week Awards page, go here.
For a direct link to a PDF featuring the awards, go here.
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