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EVENT: Conclusions and first impressions
Dean Mortlock
0 comments 05 September 2007
So there we have it. Not many surprises, but no disappointments either. Jobs and Apple gave the faithful want they wanted and nobody's likely to walk away disappointed.
iPod nano
This is one of the first times that Apple's gone for function over design, and only time will tell whether it'll work.
There's no denying that the new nanos are little more than squashed 5G iPods, but with a 2-inch hi-res screen, CoverFlow and a new user interface, it could (and should) be a winner.
iPod Classic
This is a very smart move from Apple as it covers all the basis. Keeping the 5G iPod going means that people have a low-cost, high capacity storage device if they want it. Sure, it's not as sexy as the iPod Touch, but (frankly) what is?
iPod Touch
Like we said, this is the iPod that everyone wanted. It's sleak, packed with features and links to the iTunes Store remotely. How can it possibly fail?
Of course, if it had massive storage capacity as well then it'd be perfect, but we suspect that would've pushed the price beyond the realms of most of us.
WiFi Music Store
Being able to acces the iTunes Store from any WiFi-enabled hot spot is a massive bonus feature, and it also moves the iPod several steps up from its rivals.
iPhone news
Right at the end of the Keynote speech, Jobs said that they were discontinuing the 4Gb iPhone and the 8Gb was dropping from $599 to $399 - a saving of $200. What with the new iPod Touch and the price cut, I'm guessing that a lot of iPhone owners are going to be wishing that they didn't wait a few months...
Other news
Apple also added a Product (RED) version of their shuffle to match their nano one.
Apple have also revealed a partnership with Starbucks and their music store. In practice it works like this: When you pass a Starbucks you'll be able to hook up to the shop's WiFi connection and buy whatever track is currently playing.
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