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Amazon music store will be completely DRM-free
James Oakwood
0 comments 21 May 2007
Amazon have announced that their planned online music download store will be free of Digital Rights Management software when it launches later in the year.
Jeff Bezos, the Founder and CEO of Amazon.com, said: “Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device."
Amazon obviously want to take a larger slice of the digital music download market away from Apple’s iTunes Store, something that no other online retailer has been able to do. By having its library free of DRM, it’s potentially offering something that iTunes has yet been able to implement.
Before everyone at Apple starts to panic though, it’s worth noting that EMI are still the only major record label that have committed to removing DRM from their songs. Amazon claim to have DRM-free music from more than 12,000 labels, but that’s likely to be made up with EMI and independent companies – all of which currently release DRM-free music on the eMusic store.
"We're excited to have EMI joining us in this effort and look forward to offering our customers MP3s from amazing artists like Coldplay, Norah Jones and Joss Stone,” said Bezos.
For a great editorial on why Amazon poses no real threat, go here.
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