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iTunes users don’t want to rent music, says Jobs
James Oakwood
0 comments 27 April 2007
In an interview with Reuters, Steve Jobs claims that Apple customers would rather own their music than rent it via a subscription plan.
In an interview to publicise Apple’s impressive second quarter financial results, Jobs made it clear that a subscription plan isn’t a short-term one for Apple.
"Never say never, but customers don't seem to be interested in it," said Jobs. "The subscription model has failed so far. People want to own their music.”
This comment comes as Apple are about to enter into lengthy renegotiations with the four major record companies over supplying content to the iTunes Store. Apple are keen to push DRM-free tracks, while the record companies are more concerned with implementing a subscription model, as they see it as a better way to earn larger sums of revenue from their songs.
EMI surprised many recently by announcing that they would be moving swiftly to remove DRM from their entire digital library. Apple obviously hope that the other three major companies follow their lead, which is something he made very clear in the interview.
"There are a lot of people in the other music companies who are very intrigued by it. They're thinking very hard about it right now,” commented Jobs about removing DRM. "We've said by the end of this year, over half of the songs we offer on iTunes we believe will be in DRM-free versions," Jobs continued. "I think we're going to achieve that."
Story via Reuters. For the original story, go here.
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