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Are Apple planning an iPhone rebate?
James Oakwood
0 comments 19 April 2007
The analyst Shaw Wu seems to have uncovered something interesting, as it appears that Apple may be working on a rebate plan for the iPhone.
Wu claims to have sources that indicate that a subsidy plan could offer as much as $150 to purchasers of the iPhone in exchange for a longer contract.
"We are hearing rebates of $50-150 that will be offered by AT&T to lower the price points for iPhone (currently $499 for 4 GB and $599 for 8 GB) and to entice customers to sign longer term voice and data contracts," said Wu. "From AT&T's perspective, a rebate is a great marketing tool and small sacrifice to make to entice a customer to sign up for 2-year voice and data cell phone plans that cost about $75-100 per month (before taxes and fees), meaning $1800-2400 in 'guaranteed' bi-annual revenue."
iPlay Opinion
As we’re used to either buying a phone or a contract and not usually both at the same time, Apple will need a decent-sized sweetner to make people fork out the huge potential costs of iPhone ownership. Yes, the iPhone is a phenomenal piece of kit, but a subsidy of some kind will certainly help Apple shift units.
Story via AppleInsider. For the original story, go here.
And to read the latest rumours on which European carrier will get the iPhone, go
here.
…which are then refuted here.
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