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Survey reveals buying habits of UK music lovers
James Oakwood
0 comments 21 February 2007
In a new poll by Q Research published this week, around 30 per cent of 11-25 year olds in the UK spend up to £5 ($9.70) a month on music downloads.
Although that figure may not seem dramatically high, it does clearly show that the trend for music buying among the core audience is heading slowly and steadily towards the online stores.
Also, 85 per cent of the people surveyed owned an MP3 player and, unsurprisingly, the iPod was top of the list by quite some way.
Free (legal) downloads are obviously popular with younger music lovers, while the higher age bracket (20-24) is far more download-savvy, with around 60 per cent spending up to £10 ($19) a month on downloads.
Only three per cent download songs to their mobile phones though, as despite heavy promotion from the phone companies, most people are clearly aware of the high costs it involves.
Liz Nelson, chairman of Q Research, said: "This survey shows that while there is already a very buoyant market for paying for MP3 files from the Internet among young people, they are very aware of the cost of downloading files to their phones.
"This finding is underlined by other projects we have done, where we have discovered opposition among young people to watching video or receiving video ads to their mobiles because of the cost."
Story via VNU Net. For the original story, go here.
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